The situation
Get a pitmaster's young barbecue business ready for investors, first with an analysis for a Phoenix restaurant, then with a website, a catering price sheet and an investor model.
Three to five versions of the brand live at once, quotes as ranges with nothing behind them, a raise to size, and a new concession agreement at a Los Angeles convention center.
One name an investor could verify in one search, and prices a buyer could check line by line, on a separate instrument for the institutional buyer.
Hold the website until the business had one name; rebuild pricing from the true cost of a cooked pound; give the convention-center channel a cost-plus-fee quote.
One name, mfbbq.us, by directive; the pricing method delivered April 9, 2026, his model rebuilt on it a day later. Active, now with an equity position, terms pending on his raise.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
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